“We interviewed three research firms before selecting Stratton Publishing & Marketing to conduct our readership survey, and we couldn’t have been more pleased with our choice. The entire process unfolded like clockwork from the initial commitment through the questionnaire distribution to the final report. Throughout, everyone at Stratton Publishing & Marketing we worked with was very responsive.”
Editor in Chief, Business Officer
National Association of College and University Business Officers
”This was our second readership survey with Stratton in 10 years, and our goal was to use the first survey as our benchmark. Stratton was highly responsive, easy to communicate with, and understood our goals.”
Karen Crowley Metzinger
Editor, Bradley Hilltopics
“As a result of our content audit, we realize it is critically important to engage readers with concise, useful information because there are alternative sources. The analysis was extremely helpful in quantifying reader content needs as well as the resources the publication needs to meet future objectives.”
Senior Director, Publications
Chevy Chase, MD
“Stratton did an excellent job for us in critically assessing our magazine and developing a strategy to re-position and re-energize the magazine. They were quick to grasp our market dynamics and factors affecting the magazine. They constructively worked with our staff to develop a pragmatic set of tactics that involved new design, editorial focus, market position, and ad sales collateral. The net impact of the work has been an increase in our ad sales and market position, with very positive response from our advertisers and readers. I highly recommend them and have continued to work with them on other publishing-related projects."
T.S. "Chip" Lee
Research Triangle Park, NC
"We have been very pleased with Stratton Publishing & Marketing Inc./Stratton Research. They have helped us with readership studies, and publications audits, communication mix assessments, and strategic repositionings, and consolidation of our publications mix."
Monica Joda Baruth
American Water Works Association
“The findings and strategic recommendations that came out of the Communications Audit conducted for NGWA by Stratton Publishing & Marketing gave us the insight to work toward developing a unified message to our members and customers. Stratton reviewed everything from our publications to our newsletters, marketing pieces and Web site, and provided us with insight on how to better serve our various audiences.”
Director of Publications
National Ground Water Association
“I enjoy every opportunity to work with Stratton and consider them to be a huge piece of our marketing plans. Their expertise and research allows us to reach our audience more effectively, which is very important to ASHRAE.”
American Society of Heating, Refrigerating
and Air-Conditioning Engineers, Inc.
“The results of our reader research were fascinating. This data and Stratton's analysis was really worth the effort and investment!”
Heather R. Swink, CAE, MA
Association Forum of Chicagoland