Industry Surveys In the Field
As associations professionals, you are, no doubt, continually challenged to generate nondues revenues for your publishing/e-media programs. On these listservs and elsewhere, we hear professionals looking for information on what works and what doesn’t work for nondues revenue expansion. New research will gather data to help you in your search.
The Angerosa Research Foundation is currently conducting benchmarking research to track association’s efforts to generate diverse sources of media-related nondues revenue. The data will allow us to develop benchmarks for organizations to compare their own practices and identify new areas for revenue expansion. We hope you’ll participate in this survey to ensure solid data that can be accessed by all associations. Some questions will require you to provide estimates for nondues revenues, so you may want to gather that information in advance. Please be assured, all information will remain confidential and used in aggregate form only.
All participants receive an Executive Summary of the findings and a discount on purchasing the full report. In addition, for every response received, the Foundation will donate $20 to the Red Cross for victims of Superstorm Sandy.
And as a thank you for the time you invest in completing the study, we'll give you the chance to win an Apple iPad.
To take the survey online, simply click here.
Thank you in advance for your participation and your support of the association publishing profession.
Debra J. Stratton
President, Angerosa Research Foundation